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commercial cigarette Can a Fictional Ad Man Help Sell Real Cigarettes?

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This book applies to others also, not just law enforcement. There is a lot of information in the book that will help you with all your Spanish. Found it to be accurate with dealing with locals as many of the words are a little different than what you learn in Spanish 101(Spain Spanish). For law enforcement officials wanting to learn to communicate with latinos in america, this book will help you learn what you want to say. There are three CD's with the book. I would strongly suggest listening to the CD's over and over again.....it really will help you.

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Reviewed in the United States on August 18, 2012

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Amazon Customer

Waukegan, US

★★★★★ 5

Excellent

It's an excellent textbook from the Barron's series of which I have this author's other books. I love the set up. I'm constantly trying to improve my Spanish in different categories....these books are amazing.

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Reviewed in the United States on May 3, 2024

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Kyle Henderson

Omaha, US

★★★★★ 5

A must-read for anyone interested in communication studies, rhetoric, American public debates

Format: Paperback

In this seminal book, Fisher expounds his "narrative paradigm," a sweeping theory of human communication and more. Professor Emeritus at USC's Annenberg School of Communication, Fisher's discipline was rhetoric. But the book's subtitle -- "Toward a Philosophy of Reason, Value, and Action" -- isn't a stretch. Fisher's theory is a grand project extending its purview way beyond the communication department's door. At root is Fisher's rejection of what he calls the "rational world paradigm," which falsely separates logos from mythos, reason from imagination, fact from value. Doesn't work that way, Fisher says. No such thing as a value-free belief, assertion, or action. Instead, we evaluate according to a "logic of good reasons" -- reasons we value as good -- rooted in the narratives of our experience. An under-appreciated aspect of Fisher's work is the application of his theory to American politics. America's most enduring narrative is The American Dream. But that dream comprises two sub-narrative strands: the "materialistic myth" and the "moralistic myth." These two strands broadly represent conservative and progressive impulses respectively, but those threadbare categories don't do Fisher's explication justice. The two myths find their roots in the narratives of the earliest Americans, and have been battling it out ever since. It's a credible understanding of the history of American public moral debates.

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Reviewed in the United States on April 28, 2010

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Michael Kleeberg

Belleville, US

★★★★★ 4

Insider's Book

Format: Paperback

Wlater R. Fisher is an expert in his field. His grasp of classical theory is daunting. Human Communication as Narrative explains his new theory well. However, it IS an insider's book, intended for scholars. I have a master's degree in rhetoric and composition, and my progress through it was slow--however, this was more attributable to my having stopped at an MA than it was to Fisher. I found his theory exhaustively researched, skillfully and thoughfully developed, and eminently applicable to the practice of contemporary rhetorical study. I would regard this book as a must-have for any serious student of rhetoric.

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Reviewed in the United States on April 22, 2011